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《梁山伯与祝英台》是新中国成立后拍摄的第一部彩色戏曲片,在20世纪50年代,《梁山伯与祝英台》积极介入中国外交和文化交流活动,成为中国国家文化形象海外传播的重要参与者。在市场领域,《梁山伯与祝英台》在东南亚、欧洲、拉丁非洲等地均获得成功,多维度扩展了中国电影的市场空间。《梁山伯与祝英台》立足中国民族文化、积极跟随世界技术发展潮流、坚持民族风格、以精良的制传播中华文化、树立中国积极国家形象、获得市场成功等经验,值得我们珍视和传承。
In the 1950s, “Liang Shanbo and Zhu Yingtai” actively intervened in China’s diplomatic and cultural exchange activities and became China’s national cultural image. In the 1950s, “Liang Shanbo and Zhu Yingtai” was the first color drama filmed after the founding of new China An important player in communication. In the field of markets, “Liang Shanbo and Zhu Yingtai” have been successful in Southeast Asia, Europe and Latin America, expanding the market space of Chinese movies in a multi-dimensional manner. “Liang Shanbo and Zhu Yingtai” are based on Chinese national culture, actively follow the trend of technological development in the world, adhere to the national style, spread the Chinese culture through a sophisticated system, establish the positive image of China and gain market success. We deserve our cherished heritage.