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作为曾经陆上丝绸之路的重镇,喀什发展旅游业有着得天独厚的优势。在国家“一带一路”大战略的背景下,本课题拟围绕文学故事改编在《印象·喀什》旅游创意中应用进行研究,在借鉴张艺谋“印象”系列的基础上,立足喀什,立足当下,最终打造出一批经得住考验的成功的实景演出项目,正是本研究的特色与创新之处。张骞和石榴姑娘的爱情故事作为其中一个子项目,将进行恰当的改编,把它的艺术特色与思想内容和当今时代的需求相结合,并探讨若是能作为政府振兴本地旅游文化产业的一个项目,最终将这个创意变为现实的可能性,希望能为喀什乃至南疆的文化创意的产业的发展和经济腾飞作出一些贡献。
As the center of the Silk Road once on land, Kashgar has a unique advantage in developing tourism. Under the background of national grand strategy of “One Belt and One Road”, this subject intends to focus on the application of literary story adaptation in the “Kashgar” impression in tourism, based on the series of Zhang Yimou “Impression ”, Based on the moment, eventually to create a number of successful real live performance test project, it is the characteristics of this study and innovation. As one of the subprojects, Zhang Qian and the pomegranate love story will be appropriately adapted to combine its artistic characteristics with the content of thought and the needs of the present era. If it is a project that the government can revitalize the local tourism and cultural industry, The possibility of eventually turning this idea into reality is hoped to make some contributions to the development of the cultural and creative industry in Kashi and even southern Xinjiang.