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色彩在任何一种设计形式中都是必不可少的视觉元素。展示设计中尽管设计元素非常复杂,但从在人的视觉中所起的作用来看,则无与伦比。它不仅能够营造整体空间的氛围,而且还能引导每个进入展示空间中人的情感。甚至在配合形体的塑造上,也有着增强形体感的作用。在一个经过精心设计的展示空间中,整体效果的展示、主要信息的传递,基本上都是凭借色彩这一视觉元素来表达。由此可见,色彩对于展示设计而言,一个准确而和谐的色彩使用体系,直接关系着展示信息传达的效果。
Color is an essential visual element in any design style. Although the design elements in a display design are very complex, they are unparalleled in their role in human vision. Not only does it create an atmosphere of holistic space, it also guides everyone’s emotions into the display space. Even with the shape of the shape, but also has the role of enhancing physical sense. In a well-designed exhibition space, the overall effect of the show, the transfer of the main information, basically by virtue of the visual elements of color to express. Thus, the color for the display design, an accurate and harmonious use of color system, is directly related to the effectiveness of display information communication.