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21世纪是个充分展示个性化的世纪。由于个性化是个宽泛性的话题,本文重点写个性化消费和个性化产品,期待引起企业界、商业界对此给予更多的关注和思考,以便超前决策,抢占商机。高收入群体是消费个性化的先导国家统计局在《城市高收入群体分析》中,首次采用“高收入群体”代替了过去“富人”之称。分析中把3.2万元户均可支配收入作为中国富人的底线,如果照此标准推算,我国富人群体可能过亿,而其中数以千万的家庭年收入在6万元以上,这部分高收入群体基本上提前5年就走过了“温饱型”和“小康型”生活,个人资本积累已经达到了中产阶级水准,他们需要个性消费,需要个性化的产品来满足这种个性化消费。据资料分析,在传统职业分
The 21st century is a fully personalized century. As personalization is a general topic, this article focuses on writing personalized consumer and personalized products, expecting to arouse the business community and the business community to give more attention to this and thinking in order to advance decision-making, to seize business opportunities. High-income groups are the forerunner of consumer personalization National Bureau of Statistics in the “analysis of urban high-income groups”, for the first time using “high-income groups” instead of the past, “the rich” said. In the analysis, 32,000 yuan per household disposable income as the bottom line for the rich in China, if calculated according to this standard, the wealthy groups in China may be hundreds of millions, of which tens of millions of families annual income of 60,000 yuan or more, this part High-income groups basically walked their “subsistence-type” and “well-to-do” lives five years in advance. The accumulation of personal capital has reached the middle class level. They need individual consumption and need individualized products to satisfy such individualized consumption . According to data analysis, in the traditional occupation points