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俗语有云:“岁岁年年花相似,年年岁岁人不同。”我理解,有许多亘古不变的自然规律,在每一年甚至每一个历史阶段都是相同的;而不同的是,人们总在求新求变,在试图打破前人制定的游戏规则中推动历史车轮滚滚向前。即使芸芸百姓,也总在岁末年初以新桃换去旧符。这里的新桃和旧符,都是指中国传统的春联,只是新与旧截然不同。 于CHIP《新电脑》而言,始终不变的是“以读者为中心”的办刊思想。我们始终坚信,好的媒体一定有稳固而忠诚的读者。但稳固与忠诚不意味着一成不变,绝大部分的读者不会希望每个月、每一年看到的杂志都是一样的。因此,既坚持办刊思想、又不断推陈出新,是CHIP《新电脑》无止境向往和追求的一种境界。
As the saying goes: “The years are similar to each other and the age is different.” I understand that there are many unchanging laws of nature that are the same every year or even every historical stage, and the difference is , People are always innovating and pushing the wheels of history to move forward in trying to break the rules of the game set by their predecessors. Even if the people, but also always at the beginning of the year end to the new peach for the old symbol. The new peach and the old charm here refer to the traditional Chinese couplets, but the new and old are totally different. In the case of CHIP “New Computer”, the constant “Reader-Centered” concept of running a magazine is always the same. We have always believed that a good media must have a solid and loyal reader. But solidarity and loyalty do not mean static, most readers will not want to see the magazine every month and every year are the same. Therefore, not only insisting on the idea of running the press, but also constantly making innovations, is a realm of endless pursuit and pursuit of CHIP’s “new computer.”