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作为主流媒体和重庆对外宣传的重要窗口,重庆卫视多年来以新闻,电视剧场品牌收视见长,自2013年改版以来,重庆卫视在综艺节目上重点发力,从定位规划、精准编排、优化资源、升级包装、扩大营销和创新机制着手,转型破局,重构频道品牌价值、品牌竞争力和品牌影响力,形成三大类型节目并驾齐驱。2015年,重庆卫视在“中国故事,天下传奇”的全频道定位指引下,坚持以新闻立台,通过大剧、大活动、大赛
As an important window for the mainstream media and Chongqing’s publicity, Chongqing Satellite TV has enjoyed a strong reputation as a news and television theater brand for many years. Since the revision in 2013, Chongqing Satellite TV has made great efforts in the variety show. From positioning and planning to precise layout and resource optimization, Upgrade packaging, expand the marketing and innovation mechanism, start a restructuring and break the channel, rebuild channel brand value, brand competitiveness and brand influence, and form three types of programs to keep pace. In 2015, under the direction of “All China Channels, Legend of the World” under the direction of “All Channels”, Chongqing Satellite TV insisted on using news to set up its own platform and through major operas, events and competitions