创新对媒体的重要性不言而喻。但一些欠发达地区党报创新步履蹒跚,普遍存在内容生硬、文风呆板、面孔严肃、缺乏时代气息、可读性不强等问题,在与同类媒体及网络媒体的竞争中处于尴尬境地,原本最主流的报纸,未必能真正处在主导地位。为此,党报工作者的重大责任是要不断创新报纸的内容和形式,做大做强做活党报,使党和政府的声音成为社会生活中的最强音,让党报的宣传收到春风化雨的效果。要践行这一使命,观念更新是核心。必须革除错误认识,摒弃不思进取的精神状态,改变粗疏、随意、机关化 The importance of innovation to the media goes without saying. However, in some underdeveloped regions, Party newspapers and magazines are faltering in their innovations, such as rigid content, rigid style, serious faces, lack of flavor of the times, and poor readability. They are in the most awkward position in competition with similar media and online media. Newspaper, may not really be in a dominant position. Therefore, the major responsibility of party newspaper workers is to continually innovate the content and form of newspapers, enlarge and strengthen the newspaper of the party work, and make the voice of the party and the government the strongest voice in social life and let the propaganda of the party newspaper receive the effect of the stormy spring. . To practice this mission, the concept of updating is the core. We must eradicate the misunderstanding, abandon the unscrupulous spirit of progress, and change the principle of being coarse, arbitrary and institutionalized