广告从其诞生的第一天起,或许已经注定要成为颠覆与坚持的矛盾统一体,颠覆的是其纷繁的表现形式、多元的传播途径;而坚持的是打动人心的本质。广告是营销手段,但更是一种旨在“攻心”的艺术。 Advertising from the first day of its birth, may have been doomed to become the contradiction and subversion of subversion and perseverance, subversion of its numerous forms of expression, a variety of channels of transmission; and insisted that the essence of touching. Advertising is a marketing tool, but it is an art that is designed to “crave.”