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这是最好的时代,有那么多媒体可以选择;这也是最坏的时代,真正有价值的媒体是那么稀缺。市场上有各种各样的论调,各种各样的数据,真真假假,熙熙攘攘,别说普通大众搞不清楚,有时候连圈内的从业人员都会恍惚。所以,要建立一个清晰的媒体图景,首先要了解一些基本事实,越基本的才越深刻。谁是王者?绿色的第一名去年,电视受众规模12.8亿,到达率99.8%,每人每天收看4小时以上,平均每分钟约有1亿家庭在看电视,这还
This is the best of times, with so many media options; it is also the worst era where the real value of the media is so scarce. The market has a variety of arguments, a variety of data, true or false, bustling, not to mention the general public do not know, and sometimes even practitioners circle will be trance. Therefore, to establish a clear picture of the media, we must first understand some basic facts and the more fundamental the more profound. Who is the King? Green first Last year, the size of the TV audience 1.28 billion, the arrival rate of 99.8% per person per day for more than 4 hours to watch an average of about 100 million households every minute watching television, which also