随着商品经济的迅速发展,同类产品层出不穷,市场竞争日益激烈。消费者面临琳琅满目的商品,不可能对同类产品进行一一比较,只好凭“印象”购买。而且这种印象已逐步脱离了具体的产品而发展成了一种较抽象的印象——品牌印象。人们对商品的信赖也自然而然地凝聚到了品牌 With the rapid development of commodity economy, similar products have emerged in an endless stream and market competition has become increasingly fierce. Consumers are faced with a dazzling array of goods, and it is impossible to compare products of the same type one by one. They have to buy with “impression”. And this impression has been gradually separated from the specific product and developed into a more abstract impression - brand impression. People’s trust in products naturally condenses into the brand