一群知名而成功的CMO们相互交流了2016年他们在数字营销方面最关注的问题,以及应对挑战的种种战略。因为数字营销大行其道、大数据,以及需要在更加个性化、交互式的层面,跨多个平台吸引客户,在全球各地的现代化组织和企业,CMO这个角色已变得更重要了,我们询问了老牌企业和新兴初创公司的CMO,工作角色和市场方面上什么是他们最为关注,另外他们对于同行跟上快速的变化节奏又 A group of well-known and successful CMOs shared their top priorities in digital marketing in 2016, as well as strategies to address them. Because of the proliferation of digital marketing, big data, and the need to attract customers across multiple platforms at a more personal and interactive level, the role of CMOs has become more important in modern organizations and businesses around the world. We asked about the veteran CMOs, startups and emerging startups are most concerned about their job roles and markets, and they keep up with their fast paced rhythm