论文部分内容阅读
伴随着大众传媒娱乐功能不断增强和电视综艺节目收视比重的迅速增长,当下中国综艺节目普遍缺乏新意,同质化竞争现象普遍。在这样的背景下,东方卫视与中传视界联合出品的全新综艺节目《娜就这么说》,打破原有的综艺节目限制,在东方卫视播出后引起反响。本文将从节目形态的创新上进行详细分析,得出《娜就这么说》在节目形态创新上的可取之处。
With the continuous enhancement of the entertainment function of the mass media and the rapid increase in the proportion of television variety shows, the current variety shows generally lack new ideas and the phenomenon of homogenization is widespread. In this context, the new variety show jointly produced by Dragon TV and China TV industry “Na to say that” to break the original variety show restrictions, aroused repercussions after the Oriental Satellite TV broadcast. This article analyzes in detail the innovation of the form of the program and draws the conclusion that “Na says that” in the innovation of program form.