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【目的】通过研究微博网络的结构特征,对微博局部世界演化模型进行探究。【方法】以新浪微博全网数据和典型用户拓扑结构为例,引入舆论动力学理论和复杂网络理论进行模型探究。【结果】获取微博用户行为框架,得出划分普通用户和意见领袖的依据,并建立微博局部世界演化模型。【局限】典型用户的选取具有一定的局限性;全网数据的分析具有一定的偏差。【结论】本文建立的微博局部世界演化模型符合真实微博网络的拓扑结构,研究成果有助于了解微博的网络结构。
【Objective】 By studying the structural characteristics of Weibo network, this paper explores the local evolution model of Weibo. [Methods] Taking the data of Sina Weibo as a whole and the typical user topology as an example, we introduce the theory of public opinion dynamics and the theory of complex networks to explore the model. [Results] Obtaining the Weibo user behavior framework, drawing the basis of dividing ordinary users and opinion leaders, and establishing the local evolution model of Weibo. [Limitations] The selection of a typical user has some limitations; the whole network of data analysis has a certain deviation. [Conclusion] The local world evolution model of Weibo established in this paper is in line with the topology of the real microblogging network, and the research results help to understand the network structure of Weibo.