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为快速构建全国性销售通路,降低市场费用,提高营销效率,大量快速消费品、医药保健品、美容护肤品、家电、服饰、等行业厂家各施其能,纷纷通过形形色色的招商活动建立自己的优势资源链,以期聚合上下游强势合作伙伴,快速建立企业营销网。然而,在实际操作中,许多企业往往因为招商产品的甄选和包装不到位,造成资源浪费,最终导致招商失败。到底什么样的产品适合招商?什么样的鸡会下金蛋?怎样培育下金蛋的鸡?
In order to quickly build a nationwide sales channel, reduce market expenses, and improve marketing efficiency, a large number of fast-moving consumer goods, medicine and health care products, skin care products, home appliances, clothing, and other industrial manufacturers each exert their abilities, and have established their own advantages through various investment promotion activities. Resource chain, with a view to aggregating upstream and downstream strong partners, quickly establish a corporate marketing network. However, in actual practice, many companies often waste resources because of the selection and packaging of investment products, which ultimately leads to the failure of investment. What kind of product is suitable for investment? What kind of chicken will lay eggs? How to cultivate chickens under the golden eggs?