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公共图书馆作为信息的提供者,在社会中占有重要的位置。在媒体以及信息技术等等的冲击下,公共图书馆面临着很多的问题和挑战。而且我国关于公共图书馆的营销工作还没有全面的开展。本文主要介绍了开展公共图书馆营销的必要性,并对在开展过程中遇到的困难作了分析并提出了一些解决方法,让我国公共图书馆营销可以顺利发展,更好的促进社会文化的进步。
As a provider of information, public libraries occupy an important position in society. Under the impact of the media and information technology, public libraries face many problems and challenges. And our country’s marketing work on public libraries has not yet been fully carried out. This article mainly introduces the necessity of carrying out the marketing of public library, and analyzes the difficulties encountered in the process of carrying out and puts forward some solutions to make the marketing of our public library develop smoothly and promote the social culture progress.