中國酒文化的歷史悠久,至宋朝已有三千多年。宋朝,中國封建社會經濟發展進入了一個變化的新時期,“田制不立”和精耕細作,使農業經濟發展;農產品增多,促進鄉、圩、墟、集、鎮的商品貿易發展;“重文輕武”的治國方針使文化人更爲活躍,文化更趨繁榮。這一切,大大促進了釀酒業的發展和相關的消費文化,民族文化出現了異彩繽紛的現象。 Chinese wine culture has a long history, to the Song Dynasty has more than 3000 years. Song Dynasty, China’s feudal society, the economic development has entered a new period of change, “field system does not stand ” and intensive farming, so that agricultural economy development; agricultural products increased, and promote the township, fair, market, set, the town of commodity trade development; “ Heavyweights ”to make the cultural people more active culture, more prosperous culture. All this has greatly promoted the development of the wine industry and the related consumer culture, and the emergence of colorful ethnic phenomena.