电子商务中商业竞争日益激烈,针对电子商务中不正当竞争行为的表现形式及存在的问题,笔者建议尽快完善《反不正当竞争法》,在《反不正当竞争法》分则部分增加对电子商务不正当竞争行为的法律规定,确立惩罚性赔偿的法律机制,允许受到损害的消费者提起消费者个人诉讼和集团诉讼,保护消费者权益实现实质公平,构建信用评价机制规制电子商务中的不正当竞争行为。 Commercial competition in e-commerce is increasingly fierce. Against the manifestations and existing problems of unfair competition in e-commerce, the author suggests that the Anti-Unfair Competition Law should be perfected as soon as possible and the electronic anti-Unfair Competition Law The legal provisions of unfair competition in commerce establish the legal mechanism of punitive damages and allow consumers who suffer damages to bring personal litigation and group litigation of consumers so as to protect the rights and interests of consumers so as to achieve substantive fairness and to establish a credit rating mechanism to regulate the non- Proper competition.