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目前招商媒体较多,很多企业不知如何取舍,特别是知名度低、实力有限的中小企业,往往是“价格导向”或者“追求发行量”。面对招商广告从形式到内容的严重同化现象,中小企业招商广告的效果很难凸显,严重影响招商效果。那么应该从哪些方面突破同化现象,使招商广告更有效?一、招商策略是投放招商广告的第一要素不论大企业还是小企业,在新产品上市时采取招商均是一种迅速打开市场的好方法。投放招商广告又是必不可缺的环节。招商策略是企业在产
At present, there are many media outlets for investment promotion. Many enterprises do not know how to choose from them. In particular, small and medium-sized enterprises with low reputation and limited strength tend to be “price-oriented” or “pursuit of circulation”. In the face of the serious assimilation phenomenon of investment promotion from the form to the content, the effect of investment promotion of small and medium-sized enterprises is hard to be obvious, and the effect of investment promotion is seriously affected. So from what should breakthrough assimilation phenomenon, so that investment advertising more effective? First, the investment strategy is the first element of commercial investment advertisements, whether large or small businesses, the introduction of new products in the market are a prompt opening of the market is good method. Put investment promotion is an indispensable link. Investment strategy is business in production