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2016年,弱冠之年的凤凰卫视开启了又一涅槃之举,在业内首倡“全域媒体服务”理念,该理念是凤凰卫视董事局主席、行政总裁刘长乐先生提出的凤凰卫视全媒体发展战略以及“内容为王+服务为王”的发展思路在媒体经营上的延伸和具体应用。凤凰卫视副总裁夏洪波先生表示,依托凤凰卫视全媒体矩阵、市场化运作、国际化优势,“全域媒体服务”将从渠道和内容两方面着手,
In the year of 2006, Fenghuang Satellite TV set off another nirvana move, pioneering the concept of “global media service” in the industry. The idea is the development of Phoenix Satellite Media’s media development proposed by Mr. Liu Changle, chairman and CEO of Phoenix Satellite Television Strategy and “content is king + service is king ” development train of thought on the media management of the extension and specific application. Mr. Xia Hongbo, Vice President of Phoenix Satellite Television, said that relying on the all-media matrix of Phoenix TV, market-oriented operation and international advantages, “Global Media Services” will start from both channels and contents,