党中央、国务院《关于进一步加强和改进未成年人思想道德建设的若干意见》要求“省(区、市)和副省级城市电视台要创造条件逐步开设少儿频道”。如何规划少儿频道的节目和编排思路已成为各级电视台迫在眉睫的事项,鉴于我们以前对少儿节目的研究主要停留在少儿节目内容和形式上,对少儿收视情况、少儿观众竞争的格局认知还十分有限,甚至对少儿对电视节目需求的 The CPC Central Committee and the State Council’s “Several Opinions on Further Strengthening and Improving Ideological and Moral Construction of Minors” require that “provincial (autonomous regions and municipalities) and sub-provincial city television stations should create conditions for the gradual establishment of children’s channels.” How to plan the programs and arrangements of children’s channels has become an urgent issue for television stations at all levels. In view of our previous research on children’s programs, which mainly focus on the contents and forms of children’s programs, the pattern of children’s viewing and the competition for children’s audiences is still very clear Limited, even for children’s demand for television shows