Augmented Reality (AR) is a new mode of interactive media that is becoming increasingly popular. Few universities, however, offer courses specifically in AR. This raises questions on appropriate teaching paradigms for this fast-developing area. This paper, therefore, discusses current challenges for teaching AR including a shortage of teaching staff, segmented teaching materials, and theory-driven assessment methods. As such, we present several strategies currently used in the AR technology and application course at Xiamen University. To improve teaching performance, we introduced part-time tutors who are currently employed within the AR industry. Furthermore, we improved the systematic presentation of our course materials to allow an integrative understanding of them. Students developed AR projects using Huawei, the most popular mobile platform in China. This paper concludes that students who underwent this teaching paradigm developed effective skills and knowledge in AR and successfully advanced their careers.