企业产品参与市场竞争有三个层次,第一层是价格竞争,第二层是质量竞争,第三层是品牌竞争。今天的竞争已经发展到了品牌的竞争。品牌意味着高附加值、高利润、高市场占有率,意味着高质量、高品位。好的品牌可以花费很少的成本让自己的产品或服务更有竞争力。早在40多年前美国著名广告研究专家LarryLight就根据他对市场发展的研究大胆地提出:未来营销之战将是品牌之战 There are three levels of enterprise product participation in market competition. The first is price competition, the second is quality competition, the third is brand competition. Today’s competition has developed into a brand of competition. Brand means high value-added, high-margin, high market share, meaning high quality, high grade. Good brands can make their products or services more competitive at a fraction of the cost. As early as 40 years ago, the famous American advertising research expert LarryLight on the basis of his study of market development boldly put forward: the future marketing war will be the brand battle