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中国的广告公司经过了20多年的发展有了很大的进步,一批本土广告公司不仅规模发展较快,而且综合代理的服务能力也有了显著提高。这种进步我觉得有几个原因是比较突出的。一是中国市场经济的发展逐步深入完善,制造业对服务业的发展提出了更高的要求,促进了中国广告业的发展;二是中国广告行业内部市场竞争导致了广告公司的进步;三是国际4A公
After more than 20 years of development, the advertising agencies in China have made great progress. A large number of local advertising companies have not only made rapid progress in scale but also have significantly improved their service capabilities. I think there are several reasons for this progress is more prominent. First, the development of China’s market economy has been gradually deepened and improved. Manufacturing industry has put higher demands on the development of the service industry and promoted the development of the advertising industry in China. Second, the internal market competition in the advertising industry has led to the progress of the advertising companies. Third, International 4A public