目前,县市报广告经营受到诸多客观因素的制约,有难度,也有困扰。那么,如何从困扰中挖掘潜在优势,从商品经济的洪流中寻找发展契机,努力开拓县市报广告经营业务呢? 避“工”就“商”县市报仅局限在本县市范围内发行。但工业企业生产的产品却面向全国,有的甚至销往国外。产品的大范围销售与报纸的小范围发行,明显地暴露出县市报广告效应之弱点,这与全国发行乃至向国外发行的中央、省、地级报纸相比,形成了无法抗衡的态势。县市级报纸广告常是“找米下锅”,有时甚至是“空着锅子烧不成饭”。举一个例子:我们余姚报是周二 At present, the county newspaper ads operating subject to many objective factors, there are difficulties, but also troubled. So, how to tap potential problems from the distress, looking for opportunities for development from the torrent of commodity economy, and strive to open up county and county advertising business? Avoid “workers” on “business” county newspaper is limited to the county within the scope of the issue . However, the products produced by industrial enterprises are nationally oriented and some are even sold abroad. The large-scale sales of products and the small-scale distribution of newspapers obviously exposed the weaknesses of the county newspaper advertisement effect, which formed an irresistible trend compared with the national circulation and even the central, provincial and prefectural newspapers that were issued abroad. County newspaper ads are often “looking for rice pan,” and sometimes even “empty pot can not be burned.” For example: we Yuyao newspaper is on Tuesday