品牌图书是出版社战略规划下体现优势资源、具有市场价值的核心产品,它是形成品牌出版社不可或缺的一部分。同时,出版社在打造品牌图书的过程中,也步入了品牌出版社发展的良性轨道。然而,作为行业主体之一的出版社竞争意识提升很快,但品牌意识仍旧比较薄弱。如今市场上,图书同 Brand books are the key products under the strategic planning of publishing houses which embody advantageous resources and have market value. Brand books are an indispensable part of forming brand publishing houses. At the same time, the publishing house in the process of building brand books, but also entered the benign orbit of the development of brand publishing houses. However, as one of the main players in the industry, the competitive awareness of publishing houses has been rapidly improved, but the brand awareness remains relatively weak. Now on the market, books are the same