新时代下,我国计算机领域发展迅猛,从而带动了电子商务行业的飞速发展。在电子商务大背景下,利用新时代网络营销模式,将我国旅游营销模式融进了电子商务大环境中,并且根据对旅游营销模式创新领域制定出了与之相对应的电子商务战略,本文通过对电子商务进行简介,并且对在电子商务环境下旅游营销模式创新的具体路径做出了详细介绍和分析。 The new era, the rapid development of China’s computer field, thus driving the rapid development of e-commerce industry. In the background of e-commerce, using the new age network marketing model, our tourism marketing model into the e-commerce environment, and according to the tourism marketing model innovation to develop a corresponding e-commerce strategy, this article through Introduce the e-commerce, and make a detailed introduction and analysis of the specific path of the innovation of the tourism marketing mode under the environment of e-commerce.