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美国传播学之父威尔伯·施拉姆在20世纪80年代,由他的学生余也鲁陪同访问中国,开启了中国传播学研究的航程。本文仅对他的理论在中国受众研究领域中的应用和发展,作一简略的概述。一、“传播学进入中国的破冰之旅”1982年4月21日,时任美国夏威夷大学东西方研究中心传播研究所主任的威尔伯·施拉姆(余也鲁译作“宣伟伯”),和他的学生余也鲁先在广州举办了为期一周的全国“电化教育
In the 1980s, Wilbur Schramm, the father of American communication studies, accompanied by his student Yu Yuru to visit China, opening the voyage of researches on Chinese communication. This article gives a brief overview of the application and development of his theory in China’s audience research. First, ”Communication trip to China’s icebreaker “ April 21, 1982, when the United States at the University of Hawaii East-West Institute of Communication Research Institute of Wilbur Shiram (Yu Yuru translation Weibo ”), and his student Yu Yuru first held a week-long national" Electrochemical Education in Guangzhou