发明与革新 ,不独专指工程技术 ,在营销领域也同样适用 ,例如给产品取个好名字 ,就是创造思维在市场中的运用。“名字取得巧 ,生意自然好。”一个有个性的产品名称 ,可能对产品的销售起到意想不到的作用 ,甚至使一些濒临倒闭的企业起死回生 ,春风再度哩 !“金利来”带来好运气 Invention and innovation, not only specifically refers to engineering and technology, also applies in the field of marketing, for example, take a good name for the product, is to create the use of thinking in the market. “The name is clever, the business is naturally good.” A personalized product name may have an unexpected effect on the sale of the product, and even make some companies that are on the verge of bankruptcy come back to life, the spring breeze again! “Goldlion” to bring good luck