现代社会,广告媒体已经扩展到非常广泛的领域,随着科学技术的进步,广告媒体日益丰富,并且还在不断发展。电视广告媒体是诸多媒体中唯一能够进行动态演示、视听结合的媒体,它可推动产品企业知名度和品牌价值的跳跃式增长,进而推动经济和产业的快速发展,意义巨大。因此,电视广告的缺失表现也应该引起足够的重视。 In modern society, the advertising media has been extended to a very wide range of fields. With the progress of science and technology, the advertising media is increasingly rich and constantly evolving. Television advertising media is the only medium capable of performing dynamic demonstration and audio-visual combination in many media. It can promote the leap growth of product enterprise popularity and brand value, and further promote the rapid economic and industrial development. Therefore, the lack of TV commercial performance should also be given enough attention.