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运用SWOT分析法,对闽侯县工艺美术产业品牌发展的优势、劣势、机遇、威胁进行分析,从发挥优势因素,转化劣势因素,用好机会因素,化解威胁因素等层面,提出闽侯工艺美术品牌发展应以WO战略作为主要方向,以其他三种发展战略为辅,全面提升品牌竞争力,为促进闽侯县工艺美术产业发展提供参考。
Analyzed the advantages, disadvantages, opportunities and threats of Minhou County’s industrial arts brand by using SWOT analysis method. From the aspects of exerting superiority, transforming inferiority, using good opportunity and resolving threats, this paper proposed Minhou Arts and Crafts Brand development should take the WO strategy as the main direction, supplemented by the other three kinds of development strategies to enhance the brand competitiveness in an all-round way and provide reference for the development of Minhou County’s arts and crafts industry.