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本月观点:在本月的新广告中,我们发现这样一个现象:网站纷纷选择网络平台以外的媒体发布广告,而平面广告中更融入了其他媒体的表现方式,都力求有所突破。百度、搜狐的平面广告新鲜出炉;君威的平面广告运用翻页制造画面运动感。跨媒体的多效整合,似乎也给传统媒体带来了新思路。
This month’s point of view: In this month’s new advertisement, we find such a phenomenon: websites have chosen media outside the network platform to publish advertisements, and print advertisements have also integrated into other media’s expressions, and strive to make breakthroughs. The print ads of Baidu and Sohu have been freshly released; Regal’s print ads use page turning to create a sense of motion. The multi-effect integration across media also seems to bring new ideas to the traditional media.