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作为竞争最为充分的中国家电行业,经历了一波波的广告战、价格战和技术战之后,竞争其实聚焦到看似不温不火的终端卖场建设。广州致诚力嘉卖场管理公司从新千年以来为海尔、美菱、新飞及TCL、创维等国内强势家电品牌进行卖场规划服务,通过与国际品牌的同台竞技,发现在“时尚、科技、生活”卖场形象支持下,各品牌如何进行卖场深度规划,实现销售功能的最大化成了竞争的新动向。
As the most competitive Chinese home appliance industry, experienced a wave of advertising campaigns, price war and technology war, the competition actually focused on seemingly tepid terminal stores. Guangzhou Zhijia Lijia Store Management Company from the new millennium for Haier, Meiling, the new fly and TCL, Skyworth and other domestic appliance brand strong store planning services, through the same stage with international brands and found that “fashion, technology, life ”Store image support, the brand how to store depth planning, sales function to maximize the competition has become a new trend.