一等奖 1“露美”白领丽人化妆品 上海家化联合公司 新“露美”为提升品牌形象,以“白领丽人”命名新系列,给人一种更为广泛、更耐人寻味的美感。在整个系列设计中,贯串着用抽象的手法表现含有概括形象似是而非的设计理念。正面均以红阶梯为标志,珠光白为衬底。既保持“露美”红白基调以助回忆,又增添焕然一新的现代感。两侧面满版烫银,意为“白领丽人”亮丽、高贵、有力度 First Prize 1 “Lu Mei” white-collar beauty cosmetics Shanghai Jahwa United new “Lu Mei” In order to enhance the brand image, “white-collar beauty,” named a new series, giving a more extensive and more intriguing beauty. In the entire series of design, through the use of abstract techniques to express the general image of paradoxical design concept. Front are marked by a red ladder, pearl white substrate. While maintaining the “Lu Mei” red and white tone to help memories, but also add a new look of modernity. Two sides full version of hot silver, meaning “white-collar beauty,” bright, noble, effective