我们每天都会接触广告,广告以它特有的方式与我们对话。我们已经习惯与广告对话,但很少想到究竟是在与谁对话,也就是说广告的背后是谁在说话。这个问题是一个挺有趣的问题,因为在今日话语的发出和话语权的拥有是一个难以忽略的问题。因而我想对广告这么一个每天都在发布大量话语而很少受人质疑的言语说者进行一次“追踪调查”。谁在说话,当然是广告在说话。但广告不是一个具象的人和团体,广告是由生产商、广告公司和媒体共同合作的产物,当我们看到广告或想看广告时,很容易想到的便是媒体,比如中央电视台,比如某晚报,比如某某刊物,也很容易将媒体和广告联系起来。但是,首先不能认为广告是媒体在说话,因为媒 We engage with the ads every day, and the ads talk to us in its own way. We are used to conversations with advertising, but seldom think of who we are talking to, that is, who is talking behind the ads. This question is a very interesting one because the issue of discourse today and the ownership of the right to speak are an insidious problem. So I wanted to conduct a “follow-up survey” of advertisers such as advertisers who seldom be questioned daily, who publish large amounts of discourse. Who is talking, of course, the ad is talking. However, advertising is not a concrete person and group. Advertising is a product of cooperation between producers, advertising agencies and the media. When we see advertisements or want to see advertisements, it is easy to think of the media, such as CCTV, such as a Evening posters, such as certain publications, also make it easy to relate media and advertising. However, first of all, you can not think of advertising as the media is talking because of media