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奥维咨询(AVC)数据显示:2013年10月,线上线下整体彩电零售销量为544.0万台,同比上升6.6%,环比上升了18.5%;零售销额为197.1亿元,比去年同期上升8.2%,环比上升18.4%。本月迎来了十一黄金周促销旺季,各大电视厂家推出各种优惠活动,伴随着线上线下的促销,最终10月整体电视线下销量环比增长19.9%。线上销量较之9月增长4.7%。虽然10月整体电视环比增长是毋庸置疑的,但是增长幅度并不大,主要源于9月中秋佳节带来的电视市场
According to AVC data, in October 2013, the online retail sales of overall color TV sets were 5.44 million units, up 6.6% from the same period of previous year and up 18.5% from the previous month. The retail sales volume was 19.71 billion yuan, up 8.2 over the same period of previous year %, Annulus comparing rises 18.4%. This Month usher in the Golden Week promotion season, the major TV manufacturers introduced a variety of promotions, with the online and offline promotions, the final October overall TV sales growth of 19.9% chain. Online sales increased 4.7% from September. Although the overall TV chain growth in October is beyond doubt, the growth rate is not significant, mainly due to the television market brought by the Mid-Autumn Festival in September