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本文分析了数字出版产业协同创新的驱动力并概括为“4M”驱动,即政府多手段引导、市场多维度倒逼、技术多主体推动、用户多渠道反馈,同时根据三螺旋理论模式,提出数字出版产业多螺旋协同创新模式,以提供数字出版产业协同创新的基本策略,最后探讨了数字出版产业协同创新应注意的问题,即应构建柔性协同创新模式,紧密协同创新主体;数字出版企业应运用新兴技术,引领协同组织;开拓新的传播渠道。
This paper analyzes the driving force of collaborative innovation in digital publishing industry and summarizes it as the driving force of “4M ”, that is, the government guides many means, the multi-dimensional market forcing, the multi-agent technology promotion and the multi-channel feedback from users. At the same time, Put forward the multi-spiral synergetic innovation mode of digital publishing industry to provide the basic strategy of synergetic innovation of digital publishing industry, and finally discuss the issues that should be paid attention to in synergetic innovation of digital publishing industry, that is, the flexible collaborative innovation mode should be established and the main body of synergetic innovation should be closely cooperated; Emerging technologies should be applied to lead the collaborative organizations; explore new channels of communication.