论文部分内容阅读
在瞬息万变的当今新经济时代,一切都在发展和变化,速度、信息、沟通、个性等都成为企业营销战略的关键点。微博的出现与爆发式发展,不仅改变了新闻传播的方式,也在改变着营销的方式。据最近新浪发布财报时透露,其微博用户总数已突破一亿;腾讯微博此前也宣布用户过亿,加上搜狐、网易等门户微博和饭否等其他独立微博,中国的微博用户总数已突破两亿。另据中国互联网数据中心预测,到2013年年底,中国互联网实际不重复的微博独立用户数预计将达到2.53亿。如此庞大的直接受众群,使得微博营销成为时下最被推崇的营销宠儿。
In a rapidly changing modern economic era, everything is developing and changing. Speed, information, communication, and personality are the key points of an enterprise’s marketing strategy. The emergence and explosive development of Weibo has not only changed the way news is distributed, but also changed the way of marketing. According to a recent Sina earnings release revealed that the total number of its microblogging users has exceeded 100 million; Tencent Weibo also announced that the user billions of dollars before, coupled with Sohu, Netease and other portals Weibo and other independent Weibo microblogging, China’s Weibo The total number of users has exceeded 200 million. According to the prediction by China Internet Data Center, by the end of 2013, the actual non-repetitive number of Weibo independent users on the Internet in China is expected to reach 253 million. Such a large direct audience, making microblogging marketing has now become the most respected marketing darling.