在经济全球化的今天,企业间的竞争日益激烈,在以创新为特征的新经济时代,一提起企业竞争,人们首先关注的是企业的技术装备和产品质量,而往往忽略其中一个及其重要的因素——企业文化。虽然近年来国内外企业也开始关注企业文化建设,但能充分利用企业文化来提高企业竞争力的,并把企业文化与企业竞争力有机结合的并不多见。这里面最重要的因素就是人们还没有真正理解企业文化的内涵和深层动力,没有认识到企业文化在企业竞争中的关键地位和所发挥的重要作用。 In today’s economic globalization, the competition among enterprises is becoming increasingly fierce. In the era of new economy characterized by innovation, when it comes to enterprise competition, people first pay attention to the technical equipment and product quality of enterprises, and often overlook one of them and its importance. The factor - corporate culture. Although domestic and foreign companies have begun to pay attention to the construction of corporate culture in recent years, it is rare to make full use of corporate culture to improve the competitiveness of enterprises and organically combine corporate culture with corporate competitiveness. The most important factor here is that people have not really understood the connotation and deep-seated power of corporate culture, and have not recognized the critical position and the important role played by corporate culture in the corporate competition.