媒体技术的创新,使互联网环境不断变化发展,带动了网络营销的蓬勃发展。新近出现的微博、微电影等新型网络营销模式,给电视媒体带来了竞争,抢占了电视广告份额。面对新媒体的激烈竞争,传统媒体怎样玩转新媒体,为自己开拓出一片新的营销天地,这是很多电视媒体都 Media technology innovation, the Internet environment is constantly changing development, led the rapid development of network marketing. The recent emergence of new online marketing models such as Weibo and micro-movies have brought competition to the television media and seized the share of television advertisements. The face of fierce competition in new media, the traditional media how to play with new media, for themselves to open up a new world of marketing, which is a lot of television media