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鲁锦织造技艺作为国家级非物质文化遗产,是山东独特的纯棉手工提花纺织技艺。原产地、纯棉用料、手工织染、图案设计是鲁锦之所以称为“鲁锦”的四大要素。富有浓郁地方特色的鲁锦工艺相关产品具有极大开发潜力。在市场经济和现代工业的冲击下,鲁锦织造技艺面临着即将消失的困境,鲁锦文化发扬光大必须进行生产性保护。本文从鲁锦艺术特色、产品设计研发、品牌化运营及管理等方面探究了鲁锦的艺术价值及生产性保护和传承。
As a state-level intangible cultural heritage, Lujin weaving technique is a unique handmade jacquard textile technique of Shandong. Origin, cotton materials, hand-weaving and dyeing, pattern design is why Lu Jin called “Lu Jin ” of the four elements. Rich rich local characteristics of Lu Jin technology-related products have great potential for development. In the market economy and the impact of modern industry, Lu Jin weaving craft is facing the dilemma will soon disappear, Lu Jin culture must carry forward the productive protection. This article explores Lu Jin’s artistic value, productive protection and inheritance from Lu Jin’s artistic features, product design and development, brand operation and management.