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现代市场的显著特征,就是市场的不断变化,既给企业带来机遇,也带来风险和挑战,企业要想进行成功的营销,就必须密切注意市场的变化,掌握以下营销研究的四个核心内容。
The salient features of the modern market are the ever-changing markets that bring both business opportunities and risks and challenges. To succeed in marketing, companies must pay close attention to the changes in the market and grasp the following four core aspects of marketing research content.