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8月28日,省工商局在西安举行新《广告法》宣传贯彻培训会,邀请国家工商总局广告司司长张国华,就新《广告法》立法精神和主要内容进行解读。省内主要媒体负责人、部分广告经营单位负责人、全省各级工商部门广告监管工作负责人参加了此次培训会议。修订后的《广告法》将于9月1日正式实施。不仅细化了广告内容准则,还对广告活动进行了规范。除明确规定广告代言人不得为虚假广告代言,不得为未使用过的商品和服务代言外,还对广告代言人
On August 28, the SAIC held a new “Advertising Law” propaganda and implementation training seminar in Xi’an and invited Zhang Guohua, director of the Advertising Department of SAIC, to interpret the legislative spirit and main contents of the new “Advertising Law.” The main media responsible person in the province, part of the advertising business unit responsible person, the province’s business sector at all levels of advertising supervision responsible person attended the training session. The revised “Advertising Law” will be officially implemented on September 1. Not only refine the guidelines for advertising content, but also regulate advertising activities. In addition to clearly stipulating that advertisers should not endorse false advertising, shall not endorse unused goods and services, but also advertisers