“把品牌广告与营销做成内容来呈现,能否使其真正融入到消费者中去?即便受众对此形式的接受度更高了,但转化为购买力的实际数据是否让品牌满意?”作为一个脱胎于凤凰卫视这样的传统电视媒体的综合门户网站,凤凰网在内容创作上沿袭了凤凰卫视的传统,始终致力于为用户提供有用、有趣、有共鸣的信息价值。在企业的品牌营销层面,凤凰网身先士卒,大力引入原生营销,注重消费者人文情感层面的需求,为人 "Brand advertising and marketing as content to show, can it really be integrated into the consumer to go? Even if the audience’s acceptance of this form is higher, but the actual data into the purchasing power whether to make the brand satisfied? As a comprehensive portal born out of traditional television media like Phoenix TV, Phoenix follows the tradition of Phoenix TV in its content creation and is always committed to providing users with useful, interesting and resonant informational value. In the corporate brand marketing level, Phoenix network take the lead, vigorously introduce the primary marketing, pay attention to the needs of the humanities and emotional level of consumers, people