日用陶瓷装饰效果的审美性是决定是否购买的第一位要素,本文试从日用瓷器的需求,装饰的主题性、艺术性、现代性、民族性和时代性几个方面,阐述如何才能使产品更具备市场竞争力,艺术和设计元素如何跟陶瓷装饰设计结合才能提高品牌的文化价值等观点 The aesthetic effect of the decorative effect of daily-use ceramics is the first factor that decides whether to buy or not. This article tries to explain how to make the porcelain demand, decorative theme, artistry, modernity, nationality and the times Products are more competitive with the market, how art and design elements combine with ceramic decorative design to enhance the brand’s cultural values