近年来,传统纸媒的生存和发展一直是业界和学界关注的焦点之一。本文基于周报新闻部门的实践,从管理者的角度,提出“以人为本”的机制、“蚂蚁文化”的氛围、“品牌导向”的队伍等“五个一工程”的管理模式,以期丰富中国传统媒体运营管理的理论和实践。 In recent years, the survival and development of traditional paper media has been one of the focuses of the industry and academia. Based on the practice of the weekly news department, this paper proposes a “people-oriented” mechanism, an atmosphere of “ant culture”, a “brand-oriented” team, etc. from the perspective of the manager. Management model, with a view to enrich the theory and practice of traditional Chinese media operations management.