经过慎重选择,薛静(一家保险公司信息主管)选择了试用以SFA见长的CRM产品,但他没有意识到,这为公司CRM应用埋下了失败的隐患。 虽然信息化是针对企业个体而言的,各个企业都会有不同的想法和做法,但还是无一例外地被打上了各自的行业烙印,因而选择系统类型还是有一定的规律可寻 After careful selection, Xue Jing, an insurance company chief of information, chose to pilot a CRM product known as SFA, but he did not realize it buried potential pitfalls for the company's CRM application. Although the information is for the individual business, all businesses will have different ideas and practices, but still without exception have been marked on their own industry brand, so the choice of system type or a certain law to find