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传统电视媒体一直强调内容传播的本土化定位,例如采用本土观众的语言播出,与本土相关的讯息安排在显要的位置播出,播出内容尽量顾及本土观众的感受,等等。但是,新媒体却不那么注重本土。新媒体是全天候的、全覆盖的、能够满足用户在任何一个信号覆盖到的地方,随时、随地通过一定的终端就能按照自己的需求接受内容的媒体。互联网思维也不刻意强调本土,在互联网思维的视野里,关系资源才是最重要的资源,关系化定位才是有效的定位逻辑。
The traditional television media has been emphasizing the localization of content dissemination. For example, it uses the local audience’s language broadcast, local-related information broadcast in a prominent position, and the content is broadcast to make the audience feel as far as possible. However, the new media does not pay much attention to the local community. New media is all-weather, full coverage, to meet the user in any one signal coverage to anytime, anywhere through a certain terminal will be able to accept the contents of media according to their own needs. Internet thinking is not deliberately emphasize the local community in the field of Internet thinking, the relationship between resources is the most important resource, the relationship between the positioning is an effective positioning logic.