互联网作为新媒体,与传统媒体最大区别就是变点对面的传播为点对点的传播,变单向传播为双向传播。这既形成了它特有的优势,也导致了它特有的问题:一是网路拥塞,二是内容庞杂、信息良莠难控。 拥塞与“宽带”、 “内容推进”和“信息阳光” 1、宽带不是拥塞的对症良药 历次的突发事件,不仅凸显了网络媒体的重要,也凸显了网络拥塞的不可避免。为解决拥塞,开始不约而同地发展宽带网。而就在宽带兴起的同时,人们又发现,其实它不是医治拥塞的良药。先不提成本,一 Internet as a new media, the biggest difference with traditional media is the spread of change across the point of change for the point of transmission, change from one to two-way communication. This not only formed its unique advantages, but also led to its unique problems: First, the network congestion, and second, the content is complex, the information is mixed. Congestion and “broadband”, “content promotion” and “information sunshine” 1, broadband is not a congenital disease of congested past emergencies, not only highlights the importance of online media, but also highlights the inevitable network congestion. In order to solve the congestion, they started to develop broadband networks invariably. In the wake of the rise of broadband, people also discovered that actually it is not a good medicine to cure congestion. First mention the cost, one