休闲时代的来临,为旅游业的发展带来了机遇,同时也带来了新的挑战。本文通过分析研究休闲时代背景下的旅游消费者需求发展趋势和需求特征,提出在休闲时代的旅游企业,应当运用关系营销的理念,将旅游企业置身于社会大环境中,充分考虑以顾客为中心,同时积极保持和发展各方面关系的新的营销策略。 The arrival of the leisure time has brought opportunities for the development of the tourism industry as well as brought new challenges. Based on the analysis of the development trend and demand characteristics of tourism consumers under the background of leisure time, this paper proposes that tourism enterprises should adopt the concept of relationship marketing in the leisure time to place tourism enterprises in the social environment and give full consideration to customer-centric , While actively maintaining and developing new marketing strategies in all aspects.