在媒体竞争日益激烈的今天,电视读报节目作为一种新的节目形式异军突起,受到了电视台的广泛青睐。虽然电视读报节目具有低成本高回报、节目资源丰富、形式生动活泼等优势,但在其发展过程中也显示出诸多不足之处。电视读报节目只有通过不断创新,才能扬长避短,充分发挥节目优势,使其立于不败之地。 With the increasingly fierce media competition, the television news program has emerged as a new type of program and has been widely acclaimed by television stations. Although television programs have the advantages of low cost and high returns, rich resources and vivid forms, they show many shortcomings in the course of their development. Only by constantly innovating in the newspaper and TV news program can we give play to our strengths and avoid weaknesses and give full play to the superiorities of the programs and make them invincible.